Privacy Policy

Rhubarb Food Design Limited ("Rhubarb", "we", "our", or "us") is committed to protecting and respecting your privacy. 

1. OUR APPROACH TO PRIVACY

This privacy policy sets out how we collect, store, process, transfer, share and use data that identifies or is associated with you ("personal information") when you use  when you use our app(s) or any website operated by us (including elementerestaurant.com) (whether via mobile or desktop), and any services we provide or otherwise interact with us (together the “Services”).

2. ABOUT US

Rhubarb Food Design Limited (company no. 03632492) is the data controller of the personal information we hold about you. 

Our registered and postal address is 5-25 Burr Road, London, SW18 4SQ.

We are registered as a data controller with the UK Information Commissioner’s Office under data protection registration number Z2834040.

We can be contacted at hello@elementerestaurant.com.

3. PERSONAL INFORMATION WE COLLECT ABOUT YOU AND HOW WE USE IT

The table at Annex 1 sets out the categories of personal information we collect about you and how we use that information. The table also lists the legal basis which we rely on to process the personal information. 

More generally, you may provide us with personal information when you:

  1. sign up to the Services and complete your profile;
  2. are using our Services; and
  3. communicate with us (whether through the Services, online including via our contact form, social media, or by email).

4. DATA RETENTION

We will only retain your personal information for as long as reasonably necessary to fulfil the purposes for which we collected it. To determine the appropriate retention period for personal information, we consider the amount, nature and sensitivity of the personal information, the potential risk of harm from unauthorised use or disclosure of your personal information, the purposes for which we process your personal information and whether we can achieve those purposes through other means, as well as the applicable legal, regulatory, tax, accounting, or other requirements. Your user account will be deleted if it is entirely inactive for a period of 12 months or more.

Please note, however, that we will continue to retain anonymized transactional records and purchase complaint records. We may also retain your personal information for a longer period in certain circumstances, including in the event of an on-going complaint, in the context of a criminal, financial or regulatory investigation (or similar), if we consider on-going retention is needed to protect the health, safety and wellbeing of Rhubarb staff, other users or other third parties, or if we reasonably believe there is a prospect of litigation in respect to our relationship with you.

5. RECIPIENTS OF PERSONAL INFORMATION

We may share your personal information with the following (as required in accordance with the uses set out in Annex 1 or as otherwise described below):

  1. Service providers: we may share your personal information with third parties and other service providers that perform services for us or on our behalf, which may include providing app, website and data hosting and development, data centre and storage facilities, communications, surveys and chat facilities, user relationship management, social media platforms, payment providers, marketing communications, advertising, push notifications, technical support, error reporting and fixing, analytics, verification services and/or fraud prevention.
  2. Purchasers and third parties in connection with a business transaction: your personal information may be disclosed to third parties in connection with a transaction, such as a merger, sale of assets or shares, reorganisation, financing, change of control or acquisition of all or a portion of our business.
  3. Law enforcement, regulators and other parties for legal reasons: we may share your personal information with third parties as required by law or if we reasonably believe that such action is necessary to (i) comply with the law and/or the reasonable requests of law enforcement; (ii) detect and investigate illegal activities and breaches of agreements; (iii) enforce our terms and/or (iv) exercise or protect the rights, property, or personal safety of Rhubarb, its users or others. This includes exchanging information with other companies and organizations for the purposes of cybersecurity, fraud protection, and credit risk reduction.
  4. Other members of the Rhubarb group: where applicable, we may share your personal information with our affiliates (for example, where they provide services on our behalf) or where such sharing is otherwise necessary in accordance with the uses set out in Annex 1.

6. MARKETING AND ADVERTISING

From time to time, we may contact you with information about the Services, including sending you marketing messages and asking for your feedback on our Services.

Marketing messages we send will be by email, text and in app messaging. For some marketing messages, we may use personal information we collect about you to help us determine the most relevant marketing information to share with you.

We will only send you marketing messages if we have your consent or, if consent is not required under applicable law, you have not opted out of receiving messages from us. You can withdraw your consent or opt out of receiving further communications at a later date, by following the instructions in any such communication, changing your ‘Preferences’ on your account, or by emailing us at hello@elementerestaurant.com.

Unsubscribing from marketing messages will not unsubscribe you from system or legal notifications which we may need to send as part of the Services we provide. From time to time, we may need to contact you by email or via our support team.

7. STORING AND TRANSFERRING YOUR PERSONAL INFORMATION

Security. We implement appropriate technical and organisational measures, including encryption, to protect your personal information against accidental or unlawful access, destruction, loss, alteration, or damage. All personal information we collect will be stored on our secure servers. Where data processing is carried out on our behalf by a third party, we take steps to ensure that appropriate security measures are in place to prevent unauthorised disclosure of personal information.

Despite these precautions, however, we cannot guarantee the security of information transmitted over the internet or that unauthorised persons will not obtain access to personal information.

International Transfers of your Personal Information. The personal information we collect may be transferred to and stored in countries outside of the jurisdiction you are in where our affiliates and our third-party service providers have operations. If you are located in the UK or European Economic Area ("EEA"), your personal information may be transferred outside of the UK and EEA respectively to a country which is not recognised by the UK or European Commission as ensuring an adequate level of protection for personal data. These international transfers of your personal information will be made pursuant to appropriate safeguards, such as standard contractual clauses adopted by the European Commission and UK government (as applicable). If you wish to enquire further about the safeguards used, please contact us using the details set out at the end of this privacy policy.

8. YOUR RIGHTS IN RESPECT OF YOUR PERSONAL INFORMATION

In accordance with applicable privacy law, you have the following rights in respect of your personal information that we hold:

  1. Right of access. You have the right to obtain access to your personal information.
  2. Right of portability. You have the right, in certain circumstances, to receive a copy of the personal information you have provided to us in a structured, commonly used, machine-readable format that supports re-use, or to request the transfer of your personal information to another person.
  3. Right to rectification. You have the right to obtain rectification of any inaccurate or incomplete personal information we hold about you without undue delay.
  4. Right to erasure. You have the right, in some circumstances, to require us to erase your personal information without undue delay if the continued processing of that personal information is not justified.
  5. Right to restriction. You have the right, in some circumstances, to require us to limit the purposes for which we process your personal information if the continued processing of the personal information in this way is not justified, such as where the accuracy of the personal information is contested by you.
  6. Right to withdraw consent. If you have provided consent to any processing of your personal information, you have a right to withdraw that consent (without affecting the lawfulness of our processing prior to you having withdrawn your consent).

Right to object: you also have the right, in certain circumstances, to object to any processing based on our legitimate interests. You can also object to our direct marketing activities for any reason by clicking the “unsubscribe” link set out in any marketing communication you receive or toggling your preferences in your account settings. See paragraph 6 for further details.

Please note that the above rights are not absolute, and we may be entitled to refuse requests, wholly or partly, where exceptions under the applicable law apply.

If you wish to exercise one of these rights, please contact us using the contact details at the end of this privacy policy. You may also review, remove, and edit some of the personal information you have submitted to us by logging into your account on the Services.

You also have the right to lodge a complaint to your national data protection authority. If you are in the UK, information on how to contact the Information Commissioner is available at www.ico.org.uk.  If you are located in the EU, further information about how to contact your local data protection authority is available at:  http://ec.europa.eu/justice/data-protection/bodies/authorities/index_en.htm.

9. COOKIES

Rhubarb uses essential cookies to ensure the efficient operation of our website and enhance your user experience. These cookies are necessary for technical reasons, such as keeping track of your current session and enabling secure transactions. We also include optional cookies for analytics and personalised content. Please refer to our Cookie Policy for more information as to the way in which we use cookies on our Services.

10. CHANGES TO THIS POLICY

We may update this privacy policy from time to time and so you should review this page periodically. When we change this privacy policy in a material way, we will update the "last modified" date at the end of this privacy policy. Changes to this privacy policy are effective when they are posted on this page.

11. CHILDREN (17 and under)

You must not use our Services if you are under the age of 18. No one under age 18 may provide any information through our Services. If you are under 18, you must not use any of our services or features, register an account, make any purchases, or provide any information including but not limited to: your name, address, telephone number, email address, username. We do not knowingly collect personal information relating to anyone under this age. If we learn we have collected or received personal information from an individual under 18, we will promptly delete that information. If you have any information from or about a child under 18, please contact hello@elementerestaurant.com.

12. CONTACTING US

If you have any questions, comments and requests regarding this Privacy Policy, you can contact us:

By post:

Rhubarb Food Design Limited
5-25 Burr Road
London
SW18 4SQ
United Kingdom

By email: hello@elementerestaurant.com

This privacy policy was last modified on 13 March 2026.
 

ANNEX 1 – PERSONAL INFORMATION WE COLLECT

Category of personal information

How we use it

Legal basis for processing

Contact details (username, email address and phone number)

 

Communications data (with Rhubarb representatives)

 

To enable you to use our Services, including:

 

  • (where necessary) communicating with us
  • managing our relationship with you
  • enforcing our Terms of Service 

Such processing is all necessary to perform our contract with you.

Technical information (IP address, browser type, internet service provider, device identifier, your login information, time zone setting, browser plug-in types and versions, preferred language, activities, and operating system and platform).

 

Usage data (including clickstream to, through and from the Services, pages you viewed and searched for, page response times, length of visits to certain pages, referral source/exit pages, interaction information (such as scrolling, clicks, views and mouse-overs), date and time Services are accessed, and Services navigation and search terms used)

Analytics (such as analysing usage of the Services).

 

Improve the Services to ensure that content is presented in the most effective manner for you.

 

Marketing and advertising.

 

To ascertain your preferences.

Consent (if required by law).

 

Where consent is not required by law, it is in our legitimate interests to study how users use our Services and to grow and market our business.

 

 

 

Contact details

 

Marketing details (such as your marketing preferences)

 

Communications data

 

Technical and Usage data

Marketing and advertising (including sending you newsletters and measuring the effectiveness of our marketing).

Consent (if required by law)

 

Where consent is not required by law, it is in our legitimate interests to study how users use our Services and to grow and market our business.

Contact details

 

Communications data

 

Marketing details

To respond to queries and complaints and provide you with information and materials that you request from us.

 

To carry out surveys and/or ask for feedback with a view to improving our Services.

 

It is in our legitimate interests to respond to your queries and provide any information and materials requested in order for you to have a positive experience with us and to maintain good customer relations.

 

It is in our legitimate interests to understand how our users feel about our Service so we can take steps to improve this.

Contact details

 

Communications data

 

Technical and Usage data

To administer and protect our business and our Services (including troubleshooting, fraud prevention, IT security, data analysis, testing, system maintenance, support, reporting and hosting of data)

It is in our legitimate interests to monitor the Services and resolve errors to ensure that everything functions properly.

 

To comply with our legal and regulatory obligations under applicable law.

 

It is also in our legitimate interests to protect systems and data and to prevent and detect criminal activity that could be damaging for you and/or us.